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Requirements Strategy Stream General Assembly Sell GmbH Dr. Michael Thierschmann York, United Kingdom October 17, 2010 Company Confidential 1 Sell GmbH 9100 Company first Sell Galley being installed in 1955 Sell GmbH 9100 Company Leading Designer and Manufacturer of Premium, Innovative Aircraft Galleys and Galley Insert Equipment and Provider of Associated Services for the Global Commercial Aerospace Industry Galleys

Galley Inserts Principal focus on customised, premium galleys for super-widebody / wide-body aircraft #1 on A380 super-widebody #1 on A330 and B777 Steam & convection ovens, bun warmers, coffee & beverage makers, water boilers #2 global market position Services Highly profitable complete life-cycle support Global spares distribution, repair services, galley modifications, technical assistance

On-Site Support On-site support for Airbus and Boeing at Hamburg, Toulouse and Seattle Splitting and re-assembly of galleys Total Sales 2010E Galley Sales 2010E Sell GmbH 9100 Company Begins production of Rumbold branded galley inserts

Sell Milestone s of established by Professor Sell 1997 2000 International plc acquires Buderus Sell GmbH 2001 2003

Britax 2005 Sell GmbH & Co. OHG renamed Sell GmbH International plc taken private new galley inserts manufacturing facility in Burg house Cadform Engineering GmbH brought inhouse

2002 Britax Opens Design 25,000th galley unit Britax Ownership History of first A380 super-wide-body galley Delivery

Company 1954 Delivery Sale 2006 Delivery of 40,000th galley unit in April 2007 2008

2010 Sale of Public Safety Equipment business of Britax Childcare business; formation of Premium Aircraft Interiors Group Sale of PAIGs 50% stake in Dasell Sell GmbH 9100 Company

Manufacturing / Engineering Headquarters Herborn Galleys manufacture Design & engineering c.1,100 employees Galley

Burg inserts manufacture Design, engineering & repair c.90 employees Engineering Principal Homberg design and engineering facility c.75

employees & c.75 outside contractors Burg Herborn Homberg Sell GmbH 9100 Implementation To be compliant to the international market requirments and the upcoming changes in airworthiness law, the GM of Sell decided in 1997 to change the Quality System into a QualityManagement-System according to the Norm 9001:1994 1997 system change prepared and implemented in conjunciton with the authorization of the German competent authority (LBA) 1998 QM- System certified according to EN9001

1999 Acceptance of QM- System according to EN9001 after transformation of national airworthiness requirments into common European requirments acc. JAR 21 & JAR 145 Sell GmbH 9100 Implementation 2001 Preparation and change of QM-System acc. to EN9100 2002 Certification acc. to EN 9100 2003 Change of Airworthiness requirements from JAR to EASA. The existing QM- System acc. to EN9100 has been accepted Certification has been extended until today; changes in requirements have been incorporated Implementation has been supported by a team of 2 employees out of Quality Sell GmbH 9100 Difficulties during implementation

Availability of additional resources (costs!) Longtime implemention (nearly all procedures to be changed) Acceptance within the different function areas: Change of local way to assure Quality Inconsistent knowledge levels Discrepancy between theory and praxis: Practical work still acc. to old way of doing High number of audit findings Sell GmbH 9100 Success and benefits Through international acceptance there are less customer audits Easier communication with customers regarding quality issues (requirements are kown to everybody) More effective implementation pressure due to external definitions Improved transparancy for function areas

Product quality assurance through process improvements instead of products inspection allone Improved supply chain as same requirements for suppliers (easier qualification) Sell GmbH 9100 Success and benefits Clear guideline: new employees can be trained more effectively More power of the Quality organization Sell GmbH 9100 Success and benefits Del. Perf. To AI Sell GmbH 9100 Success and benefits Del. Perf. To BCA Sell GmbH 9100 Success and benefits Qual. Perf. Improvement to Airbus

Qual. Perf. Improvement to Boeing 2008 2009 2010 average average average SA 0,19 0,20

0,13 LR 0,35 0,95 0,24 Sell GmbH 9100 Success and benefits Boeing Rating BEST: Boeing Enterprise Supplier Tool Sell GmbH 9100 Success and benefits Boeing Rating The lower the better; Target reached in May 2010

Sell GmbH 9100 Disadvantages Room for improvements Evaluation of system implementation during system audits depending from individuals (difficulties to argue internally if acceptance levels changed over time) Different interpretations of requirements (specifically US EU): Explanations would be helpful like AMC/GM in airworthiness law (audit process, working descriptions) Still difficult to keep level of acceptance within the company: Monetary constraints (high pressure on OTD performance) New employees without 9100 background Requirements Strategy Stream Team Charter

Summary Long way until systematic 9100 scheme has been implemented effectively (still some way to go continuous approach) In total the advantages are clear visible and dominating Questions?

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